Musical artist Jon Bon Jovi uses star power to address hunger, build relationships, and celebrate community. His Soul Kitchen Restaurant welcomes everyone to the table. There are no prices on the menu. Customers pay what they can afford....usually a $10 donation. And people are encouraged to pay it forward for others who have less. Those who cannot afford a meal are not turned away. They can volunteer an hour of time helping in the kitchen or in the restaurant's organic garden in exchange for a meal.
Bon Jovi tells NBC's Today Show that he hopes his charitable business model will catch on.
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