Monday, March 12, 2012

Teens for Jeans Helps Outfit the Homeless


Teens across the country collected a record-breaking 1 million jeans for homeless youth in just one month.

For the fifth year running, Do Something (dot) org partnered with retailer Aeropostale, and a few young celebrities, to execute its Teens for Jeans campaign, a program that galvanizes young people to collect jeans for people their age living on the streets.

The program has distributed 2.5 million pairs since it was first established.

"It blows my mind to see how many teens care so much about helping other teens with this campaign," DoSomething.org Chief Marketing Officer Aria Finger said in a press release. "Our members really did an amazing job this year!"

The campaign hit the milestone with the help of 1,000 stores, 12,000 schools and 125,000 teens cleaned out their closets for the cause.

Source.

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